
The investigation was launched after a preliminary inquiry into the firm’s operations, according to the SAMR.
In a social media post, Trip.com said it would “actively cooperate with the regulator’s investigation, fully implement regulatory requirements and work with all industry stakeholders to build a sustainable market environment”. It added that all of its operations were proceeding normally.
The Trip.com case reflected how China’s regulatory inquiry of various online platforms has become the norm.
These regulatory initiatives showed that “antitrust enforcement could become normalised”, said Li Chengdong, founder and chief analyst at Beijing-based e-commerce consultancy Dolphin.
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