
“The closing of these stores is linked to economic headwinds, as well as a highly developed online sales market in China – a trend that has squeezed the survival space of physical retail outlets,” said Fan Xinyu, assistant professor of economics at Cheung Kong Graduate School of Business in Beijing.
“Ikea’s decision to close some of its standard-sized stores and open small-format outlets indicates a shift away from large-scale expansion,” Fan said. “Instead, it will focus on catering to the precise demand of targeted customer groups.”
“Ikea has been known for its immersive in-store experience. Small-format stores will help it amplify this strength that can’t be simply replicated by online channels.”
Nantong, Xuzhou, Jiangsu, Ningbo, Zhejiang, Heilongjiang, Alibaba Group Holding, Sweden, Fan Xinyu, Dongguan, Guangdong province, JD.com, Shenzhen, Guangzhou, Cheung Kong Graduate School of Business, Shanghai, China, Ikea, Beijing, Tianjin, Harbin#Furniture #retailer #Ikea #close #stores #China #property #market #slump1767782359












