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‘No taste’: Malaysia’s Life of Pi and Squid Game artists warn against AI rush

Firdaus Hashim has spent nearly two decades breathing life into the impossible. The Malaysian visual effects (VFX) artist has won multiple accolades for his painstaking, frame-by-frame artistry and even contributed to an Oscar-winning film.
But today, the 39-year-old finds himself confronted by a force shaking the very foundations of his craft: artificial intelligence.

Since starting out in 2009, Firdaus has honed his skills through the laborious sketching of individual frames, developing an eye for realism and storytelling. He still speaks fondly of his experiences on Life of Pi, which won the Academy Award for Best Visual Effects in 2013, calling it a project “I will remember forever”.

He told This Week in Asia that one of the most unforgettable moments was working on stereoscopic footage of the hyperrealistic computer-generated tiger known as Richard Parker, which features in several of the film’s key scenes.

“Life of Pi”, directed by Ang Lee, won the Academy Award for Best Visual Effects in 2013. Photo: 20th Century Fox
“Life of Pi”, directed by Ang Lee, won the Academy Award for Best Visual Effects in 2013. Photo: 20th Century Fox

But as AI tools increasingly move into filmmaking, Firdaus and other Malaysian creatives say they are sceptical that the technology can “improve” films by accelerating the production process or somehow enhancing overall artistic quality.

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