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Travellers hoof it in China as horseback tourism makes strides

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2026年1月3日
2 min read
Amdo China China Highlights China Sports Adventures Dongguan equestrian sports Europeans Guangdong province Hong Kong Hong Kong Horse Riding Society hoof horse riding horseback Inner Mongolia autonomous region Jiuzhaigou Kham leisure scenery Shanghai Shenzhen Siguniang Mountain strides Tibetan Plateau tourism TravelDaily China Travellers Trip.com Xinjiang Uygur autonomous region Year of the Horse Yunnan province Zhuhai

Travellers hoof it in China as horseback tourism makes strides插图

Hong Kong-based entrepreneur Chan Shan Shan is a frequent traveller to mainland China. But rather than the usual activities or sightseeing spots that fill the days of most tourists, Chan has something else on her itinerary: horse riding.

Over the past five years, Chan, 29, has left Hong Kong to canter across varied terrains in Shenzhen, Dongguan and Zhuhai, all in neighbouring Guangdong province. She has mounted up in Yunnan province and western China’s Xinjiang Uygur autonomous region, as well as the populous city of Shanghai. The rides – she has taken part in 50 so far – have cost her from HK$1,000 to HK$18,000 (US$128.54 to US$2,313.72).

Horse riding for leisure, a nascent pastime in mainland China, is getting more attention domestically and offshore, largely because it provides access to unique grassland and mountain scenery. And there are hopes the coming Year of the Horse could provide a further boost.

“Horse trips across the country’s diverse landscapes offer a wide variety of scenic experiences,” said Chan, who works in the food and beverages sector. “In recent years, the rise of equestrian sports has led many travel destinations to offer horse riding experiences.”

Travel platform Trip.com said it had recorded a 27 per cent year-on-year increase in domestic bookings for horse riding “products” over the past 12 months, with day tour packages the most popular choice.

Equestrian tourism has gained popularity because it opens “scenic sights and untapped areas for adventure in the wilderness”, according to a report posted on a website run by TravelDaily China, a publisher and event organiser.

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